Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith
| データ種別 | 図書 |
|---|---|
| 出版者 | Chichester : Wiley |
| 出版年 | 2010 |
| 本文言語 | eng |
| 大きさ | xxii, 584 p. : ill. (chiefly col.) ; 25 cm |
| 一般注記 | Includes bibliographical references (p. 548-570) and index |
| 著者標目 | *Dahlén, Micael Lange, Fredrik Smith, Terry, 1955- |
| 件 名 | LCSH:Communication in marketing LCSH:Branding (Marketing) |
| 分 類 | LCC:HF5415.123 DC22:658.8/02 |
| ISBN | 9780470319925 |
| NCID | BB01944058 |
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